ORLINÁ® DESIGN CIRCLE Welcome to the Orliná Design Circle A private design conversation with Hermès owners, exploring the quieter, more personal side of luxury: the habits, objects and gestures that make living with the things we value feel thoughtful, intimate and full of personal character. Independent of and not affiliated with Hermès. Enter the Circle
Some of you may already know Orliná through our patented Orliná® Raincoat for Kelly 25. We are now beginning our next design chapter with the Birkin 25. A TWO-PART DESIGN JOURNEY Chapter I The Way You Carry A little about your bags, where they accompany you and how you use and care for them. Chapter II Private Preview Discover the latest concept from the Orliná Carry Collection for Birkin 25. Your private preview of our latest Birkin 25 Bag Cover Collection will be revealed in Chapter Two. Begin
THE WAY YOU CARRY Which Hermès bags do you use most? Choose all that apply. Which Hermès bags do you use most? Birkin 20 Birkin 25 Birkin 30 Kelly 25 Kelly 28 Mini Kelly Kelly Pochette Another bag Continue
THE WAY YOU CARRYHow often do you carry them?Choose one. How often do you carry them? Most days Several times a week A few times a month Mainly at weekends Mostly for particular occasions Rarely. I mainly collect or preserve them Continue
THE WAY YOU CARRYWhere does your Hermès bag go with you?Choose all that apply. Where does your Hermès bag go with you? Everyday city life Work and meetings Lunches and dinners Events and social occasions Shopping and errands Travel and holidays Styling or content creation Continue
THE WAY YOU CARRYWhat matters in how you care for Hermès bags?Choose all that apply. What matters in how you care for Hermès bags? Enjoying them freely Keeping them in excellent condition Maintaining future resale value Taking extra care with exotic leathers Embracing marks and patina Collecting and preserving Continue
ORLINÁ® · LONDON A Note from Our Founder Orliná is an independent, woman-founded and woman-owned design studio based in London, creating thoughtful accessories for Hermès bags, one piece at a time. We believe beautiful things should be used and loved, not kept only for perfect conditions. But using something freely does not mean being careless with it. Orliná exists in the space between use and care, designing for city movement, travel, changing weather, daily routines and the small moments around the bag. 30% completePrivate reveal at 50% Your private preview of the Birkin 25 Bag Coverawaits in Chapter Two. Continue
FAMILIAR MOMENTSWhen are you most mindful of your Hermès bag?Choose all that apply. When are you most mindful of your Hermès bag? Food or drinks nearby Flights and train journeys Packing inside luggage Inside a larger tote Crowded transport Sightseeing or holidays Uncertain weather Prefer some discretion I’m generally relaxed Continue
YOUR ORLINÁ PORTRAIT Your Orliná Portrait is ready. Where should we send your copy? First name Last name Email address By selecting “Reveal My Portrait”, you agree to receive your Orliná Portrait, private design previews, development updates and launch access by email. You may unsubscribe at any time. Reveal My Portrait
CREATING YOUR ORLINÁ PORTRAIT Reading the way you carry... Considering your bags, routines and familiar moments. YOUR ORLINÁ PORTRAIT The City Mover Share or Save Portrait | @bag.orlina Your first look at Orliná Carry Collection for Birkin 25 is ready. Continue to Your Private Preview
CHAPTER II · PRIVATE PREVIEW Your private previewof our latestBirkin 25 Bag CoverCollection is ready. In the next chapter, you will see our first concept and explore the details that best suit your lifestyle. Enter the Preview
The RevealOrliná Carry CollectionA Packable Outer Layerfor the Birkin 25 ORLINÁ CARRY COLLECTIONFOR BIRKIN 25 Continue
ORLINÁ CARRY COLLECTION Designed for the Small Moments A soft, foldable outer layer tailored around the Birkin 25. Designed for the in-between moments. Made to travel with you, worn for the moment, and folded quietly back into its pouch. Select the response that feels closest: I’m curious. Show more Yes! I need it now Probably not for me Continue
THE ORLINÁ CARRY COLLECTION Made to Accompany the Moment The Orliná Carry Collection explores thoughtful objects that accompany our favourite Hermès bags. Compact, considered and designed with their own character. Luxury in motion for modern life. Continue
THE BIRKIN 25 CONCEPTWhere would youuse it?Choose all that apply. Where would you use it? Restaurants, cafés or bars Airports, flights or trains Inside hand luggage or a larger travel bag Moving around a city Crowded places or moments requiring discretion Sudden or uncertain weather Sightseeing or outdoor days Temporary storage away from home Somewhere else Optional Continue
AN OVERLOOKED MOMENT Did the concept bring an overlooked moment to mind? Did the concept bring an overlooked moment to mind? Yes, clearlyPerhapsNot reallyI already think about these moments Continue
ORLINÁ DESIGN STUDIO Help Define the Design Every Orliná piece begins with sketches, measurements, materials and a series of considered design decisions. We are opening this stage of the process to a small group of Hermès owners. Your choices in the next chapter will help guide the direction we explore and the details we develop further. Join the Design Conversation
INSIDE THE DESIGNWhich silhouette are you most drawn to?Choose all that apply. Which silhouette are you most drawn to? Design A Design B Design C Design D Continue
COLOUR DIRECTIONWhich colour palettes suit your Hermès bags?Choose all that apply. Which colour palettes suit your Hermès bags? Stone, cream and soft greige Camel, tobacco and chocolate Navy, charcoal and black Olive, moss and countryside green Oxblood, berry and deep red Mist blue, muted lilac and softened colour Continue
MATERIAL CHARACTERWhich material gives the right character for you?Choose all that apply. Which material gives the right character for you? Heritage dry-waxed cottonNatural, tactile textile in plain colour or woven herringbone Coated travel canvasLightweight and foldable, refined practicality of travel-bag textile. Technical performance clothSoft outer layer for stronger performance in uncertain weather. Frosted translucent layerModern and wipe-clean, allows bag to remain softly visible. Water-resistance matters lessExplore other materials: Japanese linen, fine wool, suede Another material (optional) Continue
REFINEMENT Looking at our first concept, is there one detail you would like us to refine? Your note Optional Continue
A PRIVATE INVITATION Join the Orliná Design Circle The Orliná Design Circle is a private group for Hermès owners who would like to follow the development of future Orliná accessories and contribute at selected stages. Members will be invited to Review new concepts and prototype progress Compare colours, materials and details Create their preferred versions Share feedback at selected development moments Receive priority access when a new piece launches Reserve My Place
Your place in the Orliná Design Circle is reserved. We will write to you when the next design chapter is ready. Your Orliná Portrait The City Mover Share or Save Your Portrait Early members may be invited to review the physical prototype, compare refinements and follow the piece as it moves from concept towards production. The experiences shared through the Design Circle will help refine how each piece functions, feels and becomes part of its owner’s life. Explore the patentedOrliná® Raincoat for Kelly 25